SEOmonitor – SEO Software Review
With the ever changing landscape of the SEO world, it is essential to stay up to date or ahead of the curve. With so many providers offering different SEO software, it is essential that you regularly evaluate your SEO toolkit to ensure you have the equipment needed to help.
As part of my tool review series, I have been reviewing SEOmonitor using this website as a test to see how it stands up against the rest of the industry.
If you make it to the end and want to try the product, then I have an extended 30-day trial promo code waiting for you!
SEOmonitor covers a lot of different features and modules to help digital marketers get a full picture of the organic landscape. Those modules include:
- Organic Traffic
- SEO Campaign
- Keyword Research
- Competition Insights
- Content Performance
- Search Reputation
- Business Case Builder
One of the great things about SEOmonitor is that it can integrate with Adobe Site Catalyst and Google Analytics gathering your websites organic data. It also integrates with Google Search Console as part of the Not Provided solution, SEMrush for keyword data and Majestic for competitor insight.
The next part of the review I will take a look at five key modules of organic traffic, SEO campaign, keyword research, competition insights and the business case builder.
SEOmonitor allows you to hook up your website profile to both Google Analytics and Adobe Site Catalyst, opening the potential of using this tool to more people. Many SEO software suites only give you the ability to only include one type of Analytics software, with GA being the most common. If you did want to have a different analytics platform added to your account, it generally comes at an additional cost.
Once you have hooked up your analytics package to SEOmonitor, you not only see organic traffic but other important metrics including:
- Organic conversion rate
- Organic conversions
- Organic revenue
Having all this data alongside your campaign tracking makes for more informed decisions. With the integration of Google Search Console query data, you start to get a feel of what keywords is generating traffic, and provide topics for you to optimise.
During the setup process, you would have added in your brand terms. This allows SEOmonitor to split out the brand and non-brand traffic. How? I hear you ask. With the integration of Google Search Console and some clever algorithms in the background, they match up your organic traffic to landing pages, and keywords within both your campaign and GSC to bring a good indication of the split. Although not 100% accurate, it provides you with some valuable insight that you may not have been aware of.
The SEO campaign section of SEOmonitor is where you would spend most of your time monitoring the campaign, making changes, filtering and adding annotations to the timeline.
As with most tools, SEOmonitor provides you with the ability to group your keywords into buckets or topics. By splitting these terms out, you can start to focus on the topics that are of real focus for the business.
Another cool feature that SEOmonitor have and one that I have not seen use by anyone else are smart groups. These are groups that are created based on rules that you want to check. The tool tags all of the keywords that match the criteria and puts them within the group. The group is constantly updated, and keywords are added and removed as they hit the criteria. Some basic ways of using smart groups include the following:
- Groups by position
- Groups by specific landing page
- Groups by opportunity score
One area of SEO that all software seem to be implementing is opportunity scores, and SEOmonitor is no different. The opportunity score in SEOmonitor predicts how much effort is required to get the given keyword into the top 3. The platform provides you with a nice indication of the opportunity with a pie chart approach, and when you reach the top 3 you are rewarded with a trophy.
Alongside the opportunity score comes the difficulty score which is provided in a percentage, and displayed using a coloured bar depending on how difficult the software feels it is to be visible for the term.
Although these scores should be taken with a pinch of salt, they can provide an indication of where you should be focussing your efforts to get maximum ROI.
Another of the campaign section is the ability to switch between keywords, landing pages and topics.
I tend to spend most of my time looking at the landing page view. This view provides you with the ability to analyse what terms are driving traffic to your pages and how well the page is converting. From here you can make informed decisions about whether the page is working or if changes are needed to bring the keyword visibility inline with the topic that you are targeting.
One of the most important parts of any SEO campaign, SEOmonitor uses a robust keyword research feature utilising the integration with SEMrush.
Within the keyword research tab, you can either conduct manual keyword research or have SEOmonitor suggest keywords based on the setup.
- Manual research
As with other SEO software, you can add in search terms separated by a comma into the box provided. When you hit the analyse button, SEOmonitor will go and gather all the data that you need from SEMrush, Google Search Console and your analytics provider. From here, it will list all the terms added and related terms for you to make decisions on. Once you are happy with the keyword or phrase, you can start tracking the term instantly and add them to the most relevant keyword group. If a group hasn’t been added, then you can create one right there.
- Automated suggestions
As mentioned earlier, the automated suggestions are based on your setup and the initial analysis of the URL you are tracking. As shown below, keywords are displayed with all the information that you need to make a decision.
This can be really useful if you are struggling with keyword research, and can provide you with new angles to look for.
One thing that I come across quite a lot in my day to day use of SEO software is the need to have different competitors associated with different keyword groups. Within competitor insights in SEOmonitor, you are able to choose up to five different competitors per keyword group that you have created.
By selecting the add new competitors button (as shown below), you are provided with a list of competitors based on the keywords that have been chosen. If these competitors are relevant, you can select them by clicking on the add button. If you have already have selected competitors, you can add their URL in within the box provided and hit add when they appear.
You can repeat this process across the different keyword groups if there are different competitors per industry, or you can retain the main competitors across each of the groups.
Once you have added them in, you can see at a quick glance for each group their visibility score, estimated monthly visits and majestic score. This can give you an understanding of where there is an improvement to be made, and which competitors have the majority market share.
If you are agency side, then you are aware that most people want you to forecast future results based on the work that you have suggested. The accuracy of forecasting in SEO is a whole other conversation, but SEOmonitor does provide a good tool to give you some insight into potential results.
Choose from all or some of your keyword groups, choose the average position that you would expect to achieve and hit forecast. The tool will then produce a similar graph to the above showing potential growth over 12 months alongside additional traffic, revenue and the probability of achievement.
And there you have it. A whistlestop review of SEOmonitor, a cloud-based SEO solution that really does stand up against its competitors. For the price of the tool, and the features that are available it really could be used for companies of all sizes, including both agency and client side.
Are you an SEOmonitor users? How are you finding the tool? I would love to hear your comments below.
If you are not a current customer and would be interested in taking SEOmonitor for a spin. The guys have allowed me to give you an extended 30 day trial instead of the standard 14 days by using the following promo code tRWlHJ.
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