Mobile SEO: Google Finally Provide Recommendations & Guidelines

Mobile SEO: Google Finally Provide Recommendations & Guidelines

Blog, SEO 7th June 2012 No Response

On the 6th June at SMX Advanced Google via Pierre Far finally gave us clear guidelines and recommendations on mobile SEO.

As most you are aware Google launched a new Google-Bot back in December 2011 specifically for Smartphones, allowing them to crawl content that is specifically aimed at the smartphone user.

Following on from that, Google have now provided us which configurations they support:

  1. Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.
  2. Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.
  3. Sites that have a separate mobile and desktop sites.

The recommendations on responsive design or using alternative stylesheets hasn’t come as a surprise. With responsive design becoming more and more popular this was the obvious choice for Google to be championing.

With this announcement I hope that more and more companies will move away from the mobile & desktop version of the website and start providing a single online presence for all devices. SEO aside this will provide a much better user experience for all those visiting the website on multiple devices.

For more information on what Google have recommended visit their webmaster central blog.

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