Over the last few weeks I have begun lots of new link building campaigns for some of our clients. During this time I have been looking at how we can improve our offering to improve our efficiency within the business and service in general, across our client base.
I began by looking at our current process and then looking at the pros and cons of running a link building campaign in-house, out-sourced with such companies as Micrositez or using both to provide a much more rounded approach to the campaign.
Below are some of the findings for each potential offering: