January 2011 | DANIEL BIANCHINI

Link Building: In-house, Out-sourced or Both?

Over the last few weeks I have begun lots of new link building campaigns for some of our clients. During this time I have been looking at how we can improve our offering to improve our efficiency within the business and service in general, across our client base.

I began by looking at our current process and then looking at the pros and cons of running a link building campaign in-house, out-sourced with such companies as Micrositez or using both to provide a much more rounded approach to the campaign.

Below are some of the findings for each potential offering:

Using Hitwise as an SEO Tool

Over the last few days I have been devising a strategy for a client that will be implemented during 2011/12. … Read more

Off to Pastures New!

After 2 and half years working at iThinkMedia I have decided for personal reasons that it was time for a change. As of the 7th of March 2011 I will be working for SEOptimise.

Since helping Chris Ailey form iThinkMedia in October 2008 I have helped the company grow from a 2 man team in a converted garage to 7 strong in an amazing converted barn in the Hertfordshire countryside.

During my time at iThinkMedia I have managed to achieve a number of goals including implementing best practice processes to improve efficiency, create in-house training documents, source tools and work with some of the largest companies in the UK.

My 2011 Plan

So its the new year and the best time to look at changing what I do and how I do it. Bearing that in mind I have created a list of things that I would like to achieve this year.

Change Job

I am currently driving 2 hours in each direction from my home city of Oxford to Cole Green, in Hertfordshire for work. As you can imagine this is starting to play havock with my family and social life so I have made the choice to start looking for a new job.

I am concious that Oxford is not the greatest place for job hunting especially in the SEO field but I am prepared to travel 30minutes each way which will bring in towns and cities including Reading, Swindon & Wycombe.

If you are looking for an experienced SEO then you are probably looking for me.