The Internets Darkest Day

Yesterday was an historic moment in the Internets short history, with some of the biggest websites going on strike. The blackout is in protest of Stop Online Piracy Act (SOPA) and Protect Intelluctal Property Act (PIPA) legislation that is being put to the US Government.

We can’t let poorly thought out laws get in the way of the internet’s development. Facebook opposes SOPA and PIPA, and we will continue to oppose any laws that will hurt the internet. – Mark Zucherburg – Founder of Facebook

Some of the largest websites in the world, for 24 hours blacked out parts of, or in some cases the entire website in protest. Thus, showing what the internet could be like if the law actually came into force.

Below are some of the websites, that are participating in the protest against SOPA & PIPA with a blackout.

Wikipedia
Wikipedia Blackout - SOPA & PIPA Protest

Google.com
Google Blackout - SOPA & PIPA Protest

Reddit
Reddit Blackout - SOPA & PIPA Protest

Mozilla
Mozilla Blackout - SOPA & PIPA Protest

Wired
Wired Blackout - SOPA & PIPA Protest

WordPress
Wordpress Blackout - SOPA & PIPA Protest

Search Engine Land
Search Engine Land Blackout - SOPA & PIPA Protest

These are just a few examples of the mass protest that was held across the internet. What are your thoughts on the protest against the SOPA/PIPA legislation? Do you support the protests? Do you think it would affect the UK? I look forward to hearing your thoughts in the comments below.

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Online Marketing Conferences

Every year people look for when are where Online Marketing Conferences are going to be held and whether they are worth while going to.

Chelsea Blacker has provided a list of all the Online Marketing Conferences that she can think of and put them into a Google Calendar that I have embedded below. If you are looking for more of a review then visit Chelsea’s post on UK Online Marketing Conferences & Retail Events.

I have written a post on the SEO conferences that I have on my 2012 SEO Conference Wish List.

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My 2012 SEO Conference Wish List

Each year I look at the conference calendar to see which I feel will be the most beneficial to me. This year I am looking at the calendar slightly differently as I want to pitch for speaking slots as well as attend as an attendee.

Below I have highlighted the conferences that I want to attend as a member of the audience, and possible pitch to speak at some events.

BrightonSEO

This has become one of the must attend events every time that it is held. Last year BrightonSEO sold 600 tickets in less than 30minutes, which tells you exactly how popular and valuable it has become.

Kelvin Newman, the founder of BrightonSEO has continued to increase the capacity of the event each time, providing the very best speakers from across the SEO industry.

I am hoping that I will be able to attend both BrightonSEOs this year and maybe be in a position to speak at the event in 2013.. :)

For more about BrightonSEO

ThinkVisibility

This is the conference that I really wanted to attend in 2011, as I heard so many good things about it. The conference is held over the weekend so, those that are attending are really interested in SEO and want to be there, which makes for a great conference.

Last year I read some great reviews and it sounded a very informative conference whilst also being one of the most enjoyable. I am hoping that I will get to attend one of the ThinkVis conferences this year.

For more information on Think Visibility

Distilled Conference

Although a competitor to my current employer, Distilled do hold one of, if not the the best conference of the year in many peoples eyes. I was unable to make either SearchLove or Linklove last year, but there were so many good posts written about  those two events that I had to put it on this years SEO conference wish list.

For more information on Distilled’s Conferences

A4U London

One of the biggest Affiliate conferences in Europe, A4U London was one of the best events that I attended in 2011. It was also the event that I presented my first ever SEO deck on SEO Tactics to Tame the Panda. Before presenting at the event I attended several SEO sessions from leading speakers including Will Critchlow, Kelvin Newman and Richard Baxter, that gave informative and thought provoking presentations.

I am hoping that I will be able to speak at A4U London and/or Barcelona this year, but if I am unable to do so then I definitely want to be at the event as an attendee.

For more information on A4U London

PubCon

Now this has nothing to do with the fact that PubCon, is held in Las Vegas.. OK so it might have something to do with that but both our Directors at SEOptimise gave it rave reviews in 2011.

This conference will probably be the most difficult event that I want to go to, but I think that you might as well aim for the stars, right?

For more information on PubCon

 

Ideally I would like to go to all of the conferences that I have mentioned above but if I had to choose the two that I really wanted to go to this year, then I would have to say a Distilled event and Think Visibility. This is mainly due to I have been to both A4U and BrightonSEO, and want to continue to my learning by attending as many different conferences as I can. But I am hoping that I can go to all of them, so if you are reading this (you know who you are) these are the SEO conferences that I would like to attend in 2012.

What conferences are you attending this year? Do you have a Conference wish list, whether it be for SEO or another digital marketing niche? I look forward to hearing from you in the comments below.

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12 Months Later & I am Finally Google Analytics Qualified!

Google Analytics Qualified Individual Today I finally got around to taking the Google Analytic Individual Qualification (GAIQ) exam that I have been meaning to take for the last 12 months. Although disappointed in the score (88%), I am glad that I have passed and got it out of the way, and can now say that I am a qualified user of Google Analytics.

Now that I have passed I wanted to provide you guys with some tips and suggestions that you might like to use when taking your exam. Although I didn’t think the exam was ridiculously difficult, I did find that the hardest part was to decipher what Google were providing for the multiple choice answers. Depending on how you read the question, you may provide completely different answers.

Other than that it was a standard multiple choice exam with 70 questions and 90 minutes to get them done in. Once you have started the exam, you are able to pause and complete it at a later date (within 120 hours/5days), mark for review, and skip questions to look at again later.

Before you start your exam I would recommend doing some revision (pot, kettle, black), and ensuring that you are completely familiar with all the reports within Google Analytics and have a good knowledge or at the very least a Google Adwords account to look through.

Recommended Study Material

Google provide a number of reading sources including videos to watch, these are all available on the Google Analytics IQ Lessons section of the GA website. The majority of the videos you will/should know quite well, but I would suggest that you watch all of them paying  particularly close attention to the following:

As well as these videos, ensure that you are aware of  eCommerce and Sub-Domain tracking, whilst also be confident in setting up goals. I know that some people get concerned when thinking of taking an exam, due to the need to remember so much material, but don’t stress to much as the GAIQ exam is open book.

Recommended Open Book Material

Since the GAIQ exam is an open book exam I would recommend having a number of tabs already open so that you can refer to them during the exam. These sources and tools can then be used in case you come across any questions that you are not quite sure on or need some reassurance from. Below I have listed a few that you might find useful when taking the exam.

Google Analytics Individual Qualified (GAIQ)

Finally

I have been using GA for a long time now and thought that I knew all that was required to pass the test, and it so happens that I did (just). If I would have revised properly, I believe that I could of passed with a better score, and being the competitive person that I am, it bothers me. If you are to take your exam in the near future, I would highly recommend that you do lots of revision before taking the exam, and ensure that you have all the resources you need available to you during the test.

I look forward to hearing that you have beaten my score in the comments below soon.

Posted in Analytics, SEO Blog | 5 Comments

2011 Round Up

At the start of the year I wrote a blog post outlining what I was looking to achieve in 2011 from both a personal and professional point of view.

This post is a quick round-up of what I did and didn’t achieve.

Change Job

Back in February I wrote a post called “off to pastures new” where I talked about leaving iThinkMedia and moving to Oxford based search agency SEOptimise.

Buy a New Car

Well! Unfortunately this still hasn’t happened, and I am not happy about it! Although my current vehicle does the job, it’s not something that I am proud of and it was handed to me to fill the gap after I wrote my last car off. I am determined to ensure that next year I will get a new car.

Build a Personal Brand

I believe that I have done a lot to try and improve my personal brand this year, including going to as many SEO events and speaking to some of the well known SEOs. I have improved my contribution to SEO conversations on Twitter and answering questions on Q&A sites such as Quora and Yahoo Answers.

I have increased the number of followers that I have on twitter, that has come due to increasing my presence on different blogs, attending conferences and free social events. This will be something that I will continue to improve in 2012 and beyond.

Speak at a Conference or Several

This year I managed to speak at my first conference A4U London, whilst I also spoke at OxonDigital and Oxford Brookes University. At A4U London I spoke alongside Kevin Gibbons on “SEO Tactics to Tame the Panda“. Although I was very nervous I feel that it went OK, feedback that I received was good, and I hope to pitch for a few more conferences in 2012.

Improve My Blogging

Improving my blogging style will always be a work in progress, but I feel that by writing for a few different audiences including SEOptimise, Search Engine Journal and OxonDigital I have started to write the type of content that people are finding valuable.

I am hoping that in 2012 this will continue to improve, and I am able to write on some of the biggest blogs within the SEO industry.

Other Achievements

Along with what I planned to do above I have founded a local digital networking event in Oxford called OxonDigital. This event is aimed at professionals within the Digital industry in Oxfordshire, that will allow people to speak to like minded people, whilst also hear from experts within their field.

Since starting back in July OxonDigital has grown from 12 members to 100 members at our last event in November. The aim has always been to have a local conference that talks about all aspects of the Digital industry.

I am hoping that 2012 will be as successful as 2011 and that I continue to push forward in all areas of SEO.

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